Can't Afford Not To

Digital Storytelling

The Canadian Labour Congress (CLC) is the governing body of labour organizations in Canada, representing more than 3 million workers. The CLC had been fighting for a universal pharmacare program in Canada for years, and decided it was time to create a campaign to speak to Canadians about this issue.

Focusing on the heartbreaking and true story of Judy Pope, we set out to tell her story in a visually compelling way.


Video Production

Our creative team conceptualized this project from end to end, including searching to find Judy Pope’s story and interviewing her husband, Gary. To tell Canadians about her experience, flashback scenes were filmed and then projection mapped to the same rooms of the house at night. As an older Gary walks through the house one last time, memories of his life with Judy come flooding back.